Roslynn Alba Cobarrubias - ABS-CBN & myx

You have to believe in yourself and not expect any hand outs, but have a growth mindset that you can learn what you don’t know and the law of attraction is the secret to knowing you can get anything you think of.

We've been watching Roslynn make moves for quite some time now, and she always amazes us with what she continues to accomplish. She is a definition of a go-getter, and definitely someone who defines what we consider an Influential Individual. From being a radio host at her college campus, to interviewing big name artists like Justin Beiber and Drake, Roslynn has made a name for herself in the music industry.

Read on to get to know her a little more - you'll see what we mean.

Articles
Forbes:
Billboard 30 Under 30:
Mobile Marketing 
mydiveo Acquired for $7.4M

http://mobilemarketingmagazine.com/engagebdr-acquires-talent-discovery-platform-mydiveo

The basics: Who is Roslynn?  Where did you grow up and where do you currently reside?

Roslynn Alba Cobarrubias is a Filipina music lover who grew up in Walnut, Ca and adores her family / friends. She is a serial entrepreneur who has helped launched & sell million dollar companies, & now works as a marketing advisor / dot connector for brands, individuals and companies as the Founder of ROS Marketing. She has produced over 500 concerts & editorial programs with artists like Bruno Mars, Justin Timberlake, Justin Bieber, Drake, Kendrick Lamar, Eminem, John Legend, Rihanna, Jay-Z and more. 

She was inspired after her first trip to the Philippines with Apl.de.ap of the Black Eyed Peas, Jo Koy, Cassie, Liane V. & executives from companies like Netflix, Tesla, Google & YouTube to work more in her community helping to market Filipino talent, content & culture at her current position at global entertainment company, ABS-CBN. Roslynn is the current Global Head of Music & Talent helping oversee international artist careers and their myx platform which includes a 24/7 “uniquely Filipino” radio station, TV network and events production side. 

Her purpose in life is to create fun & memorable experiences so that people feel understood, valued & supported, encouraging a passion to helping others succeed. Envisioning a world where everyone has the confidence to overcome obstacles and have resilience against their own limiting beliefs, her mission is to inspire every person she encounters to overcome anxiety by connecting the dots in their personal journey, eliminating self-doubt, & following their heart by investing in what they love. Full bio & career history at roslynnc.com or below in the video profile. 

Video Profile:

https://youtu.be/uf08ESswBok

It’s hard to imagine you having any spare time.  You seem like you’re always on the go, always doing something. But when things do wind down, what do you enjoy doing? 

Whenever I have down time I love spending it with my family, specifically my nieces and nephews who I feel are like kids to me. During quarantine I’ve also picked up a new skill of cooking and have made it a mission to learn all of my mom’s Filipino recipes like caldareta, apritada & Kare Kare. 

Congrats on everything you’ve accomplished! It’s amazing to see how far you’ve come. Did you ever think you would be doing what you are doing now?

It was always a dream to work in the music industry and to be honest I never knew it could be possible. Growing up there wasn’t a lot of people that looked like me working in entertainment, but so much has changed now and excited for this generation to have so many role models to look up to in every industry. 

 

A lot of the Influential Individuals we interviewed in the past had a different career path before being where they are now. Was being in the music industry always part of the plan?  How did this all come about?

It was always my goal and dream to be in the music industry and specifically be a VJ on MTV or BET, but when I first got into college I attempted to pursue law because that’s what my mom wanted me to do. This changed when I found out what I was really passionate about after taking my first radio broadcasting class after someone told me at an MTV audition that I would never be on television (because I was too short 😅) and mentioned I should consider radio. I fell in love with producing and hosting my college Third Floor Radio show which led to interviewing my favorite artists at the time like A Tribe Called Quest, De La Soul and The Pharcyde and producing concerts for artists I grew up to like Nas and Snoop Dogg.

Short Story Long Podcast w/Drama of MTV

Roslynn Highschool to now story: 

https://youtu.be/rnArC0o1heA

Did you ever come across certain family members or friends who criticize your career choices? What were their objections and how did you handle it?

Yes definitely. I wouldn’t talk about my dream or career goals in music to anyone, especially my family. I was really embarrassed in the beginning because I felt like a failure for not pursuing what my mom wanted me to be. I would get internships at major music companies but my mom would always ask, “that’s ok but how much are you getting paid???” It wasn’t until I produced a concert with Lionel Richie that she and my older family members understood what I did or could do. It was a memorable moment for me. But growing up I had really supportive sisters and friends called the “Walnut Girls” that went to my first events with DJ Vice at The Dugout in Pasadena and were always there at my first DJ gigs. 

What did you have to give up/sacrifice to follow your dream?  If you could go back and change one thing, knowing what you know now, what would you have done differently?

I had to give up speaking to certain people because if I did they would talk me about of believing in my own dreams. There were years where I barely remember talking to my mom because I was so afraid of hearing her doubt or disappointment. Being disconnected to my family like that led to anxiety so looking back I wish that I hadn’t been so closed off, I wish I took more time to explain what I wanted to do, I knew it was going to be the road less traveled, but it’s still where I wanted to go. Being honest and open probably would have led to more understanding and an opening for people like my mom to be more supportive. 

Where do you see yourself 5 years from now? 

5 years from now I hope to be working with major movie/TV studios and music companies and advising on what Filpino artists to sign and what movie or TV s shows should be produced or greenlit telling our own stories with our community and those outside of it supporting. It will be exciting to see myx as one of the platforms that helped launched so many careers to the next level like artists we feature frequently like P-Lo, Inigo Pascual, Saweetie, Kiana V, Manila Grey, and more. It’s only a matter of time before Filipino culture is accepted into mainstream entertainment culture like we are in healthcare. 

Tedx Speech:

How To Create A Video Profile

https://youtu.be/mm6gAVBPH_I

Define a go-getter. 

Like Martin Luther King said, “you don’t have to see the entire staircase to take the first step. Take the first step in faith.” This is the definition of a go-getter. Going to get what you want and not sitting back complaining or worrying. 

What (or who) is your greatest inspiration?

My mom. She was tough but she raised 4 daughters on her own so she had to be. She worked 12 hour days for over 25 years making sure we had what we needed like a house to live in, good food to eat and Hawaii vacations to remember. She owned her own business and pushed us to do our best. I understand her more now that I am older and inspired to help the next generation as she has. 

You’re talking to a group of admirers and people who find you as an inspiration.  What is the best advice you can give them about following their dreams?

It’s your dream. You can’t really expect people to understand what you want or dream of, you just have to work hard to making it happen and they will see it thru action. You have to believe in yourself and not expect any hand outs, but have a growth mindset that you can learn what you don’t know and the law of attraction is the secret to knowing you can get anything you think of. It sounds cliche, but the universe can give you what you want but you have to start with knowing and asking for exactly what you want. 

There are zero limits to what you can accomplish, and Roslynn proves exactly that. We hope her story encourages you to work towards your dreams despite all the 'noise' around you and just go for it!

If you haven't yet, follow her on her social media accounts:

YouTube / Instagram: @roslynnc

1 comment

  • She’s truly an amazing woman. She exudes positivity. I love what she did for the promotion of the songs and the career of Inigo Pascual when the latter did a crossover to the USA. I communicated with her, told her I appreciated their moves and she responded. I appreciated her taking the time to respond to my messages, me an unknown from far away Pagadian City in Mindanao.

    evelyjn luceno

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